Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search consequences. Other forms of search engine marketing (SEM) object paid listings. In general, the earlier, and more frequently a site appears in the search results list, the more guests it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific perpendicular search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopt by an industry of consultant who bring out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing movement. Because successful SEO may require changes to the HTML source code of a site and site content, SEO tactics may be included into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other fundamentals that have been optimized for the purpose of search engine disclosure.
Another class of techniques, known as black hat SEO or spamdexing, uses method such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
The acronym "SEOs" can refer to "search engine optimizers," a term adopt by an industry of consultant who bring out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing movement. Because successful SEO may require changes to the HTML source code of a site and site content, SEO tactics may be included into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other fundamentals that have been optimized for the purpose of search engine disclosure.
Another class of techniques, known as black hat SEO or spamdexing, uses method such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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